MAX AMBEAULT

DOCKS N’ DOOOBIES

The Canadian dock became the stage for a summer campaign activation built around BoxHot’s Diamond Doobies infused pre-rolls. Rooted in cottage Muskoka culture, the campaign translated a familiar summer ritual into a cohesive retail and digital presence. By anchoring the product within a recognizable seasonal setting, the rollout strengthened shelf presence and cultural relevance during peak summer months. Diamond Doobies were positioned not just as an infused pre-roll, but as part of the dock day ritual itself.