I got my start in Ontario, working across creative roles and design projects that shaped how I think about storytelling. Over time, I realized I was most drawn to working directly with people and helping bring their ideas to life through video, photography, and brand work.

A lot of what inspires me happens outside of a studio. Time in the mountains, early flights, long stretches of road. Those moments have influenced how I approach my work. Keep it real. Keep it grounded. Make it mean something.

For me, it is not just about how something looks. It is about building something that feels honest and holds up over time. That might mean developing an idea from the ground up, shaping a visual identity, or stepping behind the lens to capture something as it unfolds. Different tools, same mindset.

I have been fortunate to work with a range of people and organizations over the years, from growing brands to larger organizations like GoodLife Fitness, OLG, WCLC, Organigram Global, and NHL organizations. Each opportunity has shaped how I work and how I show up to the brief.

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